Run streaming audio ads across the SiriusXM Streaming Network

Run your 10-, 15-, and 30-second message across our network. 45-second ads are available for pharma brands. 60-second options are not available for Direct IO. 45-seconds and 60-seconds are available for programmatic pharma campaigns with mobile audio targeting Pandora only.

Your audio ads are accompanied by a 300x250 companion banner where banner is supported and inventory is available.

Deliver audio ad as an mp3 file with a sample rate of 44.1kHz. Companion banners must be JPG of GIF with an initial size of 50kb and a polite size of 100kb.

Audio ads are site served but can be tracked with a 1x1 impression pixel. First party-served deep linking is supported. Companion banner can be site served and tracked or served via 3P Javascript tag. Flashtalking 3P click tags must be encoded in Flashtalking Campaign Manager prior to tag generation. First party-served deep linking is also supported.

Dynamic audio ads are served on mobile or web.

Dynamic audio ads could run as 10-second, 15-second, or 30-second units.

Dynamic audio ads can come with a standard (mobile and web) or responsive companion banner (mobile). The dimensions for standard banners are 300x250 on mobile and 300x250 or 300x600 for web. The dimensions for a responsive banner for mobile are from a minimum of 600x600 through a maximum of 1080x1080. Note: Dynamic audio supports one companion display banner and one click-through URL.

Dynamic audio is an involved process that requires the expertise of our in-house creative agency Studio Resonate. While the client has the ability to create the script and companion banner, the actual audio must be produced in-house by Studio Resonate. The entire process takes approximately six to eight weeks to build depending on complexity and speed of client approvals.

Dynamic audio is served via VAST tag created by A Million Ads. Companion banners can be site served and tracked or served via a 3P Javascript tag. Flashtalking 3P click tags must be encoded in Flashtalking Campaign Manager prior to tag generation. 1:1 responsive banners must be site-served and cannot include animation. First-party served deep linking supported.

Sequential audio can either be Pandora created/produced or client created/produced. With either approach, we must convert audio files into a VAST tag before going live.

Start an intriguing story that leaves the listener wanting more. Highlight the hero product and offer broader and fuller details that may not need to be repeated in follow up spots.

Consider three to five spots per campaign. Each spot should be able to stand on its own in case the listener does not remember the previous one. Make it so they feel like a part of the same campaign by adding a reminder, highlighting a different product, or focusing on increasing urgency for your product or service.

You can run 10-, 15-, and 30-second sequential audio ads. Consider a mix of lengths if you feel the listener would appreciate/be more engaged by shorter follow-ups, or use the same length (i.e. 30-seconds) if needed to tell the full story.

Sequential audio follows the same creative process as standard audio, but requires an additional business day due to the third-party VAST tag. The additional day allows for the audio producer to upload the final mp3 spots into the AMA tool and convert them into a VAST tag for trafficking. If the spots are client-provided, only one additional business day is needed for VAST tag creation.

Sequential audio ads are site served. Audio files must be in VAST format with a bit rate of 320kbps and a sample rate of 44.1kHz. Companion banners are 300x250 or 300x600 in size. They must be sent in JPG or GIF format with an initial size of 50kb and a polite size of 100kb with a max animation length of 15 seconds. 300x250 banners must be site-served but can be tracked with a 1x1. Flashtalking 3P click tags must be encoded in Flashtalking Campaign Manager prior to tag generation.