Author
Melissa Paris, Vice President, Sales Research & Analytics
Melissa Paris is a Vice President on Pandora's Sales Research team, focused on Consumer Insights. She is driven by finding patterns and stories within data, and turning them into actionable insights-driven narratives for advertisers.
- Aug 24, 2023Looking to Generate Attention? Audio Ads Outperform Visuals.
- Jun 1, 2023Growing Up with Podcasts: The Gen Z Podcast Listener Report
- Dec 1, 2022The Future of Podcasting is Female—And so are Brand Opportunities
- Oct 13, 20225 Reasons Brands Shouldn’t Sleep on Co-Listening
- Jun 2, 20224 Key Learnings & Opportunities for Podcast Advertisers
- Dec 2, 2021From Classic Rock to Crime Junkie, Audio is Filling our Daily Routines
- Feb 16, 2021Flexibility & Streaming Audio: Productivity Catalysts for WFH
- Dec 11, 2020Holiday Music: The One Constant In An Uncertain Season
- Oct 20, 2020Must-Know Commonalities between Audio and Video Streamers