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Lizzie Widhelm, SXM Media’s SVP of Ad Innovation & B2B Marketing is joined by Melissa Grady Dias, CMO of Cadillac to talk about the brands’ shared obsession with the in-car experience. From all things infotainment, audience messaging, and the new roadmap to success, Cadillac is ready to meet the audience where they are at. Watch the full fireside chat and find out more about the future of the auto industry and catch what you have missed!
Panelists:
Lizzie Widhelm, Senior Vice President, Ad Innovation & B2B Marketing, SXM Media
Melissa Grady Dias, Chief Marketing Officer, Cadillac