4 Days. 36 Artists. This is How Pandora does SXSW.


They say the key to a great party is awesome music…at the Pandora Discovery Den we tend to agree.

The Pandora Discovery Den connected bands, brands, and fans at the year’s biggest convergence of music and technology, South by Southwest. It was a four-day music discovery event that was extended nationally to over one million listeners via a live audio stream embedded in a custom Pandora station. This station also featured four custom SXSW mix tapes and live video content from artists on their way to Austin. Additionally, fans had the opportunity to interact with bands directly in our live #AskBleachers Twitter Q&A with Jack Antonoff (of Bleachers and fun.).

For those that could not make it to Austin the custom Pandora station that housed the live stream just re-launched with exclusive video performances from the Den with the likes of Shakey Graves, Moon Taxi and People Under the Stairs.

From digital to social to experiential, the Pandora Discovery Den can amplify the sound of your brand. To learn how, contact your Pandora rep today or give us your contact information here and we’ll be in touch.