Advertising In Crisis; Two Left Brains Don't Make a RightMay 29, 2020
Have you noticed commercials are starting to look the same? And chart-topping music seems to follow a similar recipe? Over the years, advertising has begun to ‘flatten’ and lose it’s sense of uniqueness and originality.
Advertising is becoming less emotional, more focused on short-term sales activation, and according to our guest, more appealing to the left brain. Orlando Wood, CIO of System1 Group and author of industry-renowned book Lemon. How the advertising brain turned sour, explains how this golden age of technology has led us to an advertising crisis (and now, advertising in a crisis).
This podcast covers everything from:
How advertising has fallen flat
The loss of long-term brand building
Right brain vs. Left brain and how they are affecting creativity
Why advertising should celebrate life in spontaneity
Advertising in crisis meets advertising
For more insights on the ever-changing environment and what that means for advertisers, visit our SoundCheck.
Executive Producer: Jocelyn Hudak Host: Steve Keller
December Podcast Roundup: The Ha-Ha Holiday EditionDec 1, 2023
“Define who you are as a brand,” Jenna Fidellow from WavemakerDec 1, 2023
- Tips & Tricks
Audio Advertising Insights: The Gift that Keeps on GivingNov 30, 2023
“Appreciate feedback,” Jacs Wyatt from SamsungNov 30, 2023