Align Yourself with What’s New, Now, and Next in Music Culture

Before the record deal. Before Billboard. Before the Grammys. SoundCloud has been here from the beginning and is the platform for artists to start their careers and reach their future fan base.

Think about it: Post Malone, Chance The Rapper, Lorde, Lizzo, H.E.R., Lil Nas X, Billie Eilish, and countless more. These artists are blowing up the charts and all have one thing in common—their careers launched on SoundCloud.

While SoundCloud is the entry point to cultural influencers and tastemakers, Pandora is the gateway to bringing that music discovery to the masses though a personalized listening experience, which is why we’re thrilled to be partnering with SoundCloud as their exclusive U.S. ad sales partner. Through this partnership, advertisers now have access to SoundCloud’s large, highly-engaged audience, as well as first-party targeting and data capabilities.

Breaking Music Culture

SoundCloud isn’t just a place for artists to get their big break, it’s where listeners go to discover new music. Powered by a connected community of creators, listeners and curators, SoundCloud has become the world’s largest open audio platform and trusted source for what's new, now and next in music culture. In fact, the artists listed above account for 4 out of the Top 10 on the Billboard 100. (Lil Nas X’s “Old Town Road” and Billie Eilish’s “Bad Guy” currently hold the #1 and #2 spots, with “Old Town Road” holding #1 for the 15th week becoming one of just 10 tracks to dominate for that long).

These tracks are also racking up millions of spins on Pandora & SoundCloud:

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And it doesn’t stop there. Even well-known artists such as Justin Bieber, Diplo, and Drake, use SoundCloud to release new music and tap into a savvy, highly social community.

Be Part of the Movement

There’s a third piece to this puzzle: you, the brand. SoundCloud is the how and the where your younger audience is listening, so it’s the perfect place to establish a relationship with this audience. By associating your brand with SoundCloud, you are aligning yourself with up and coming artists these listeners are discovering, and because of that, you have the opportunity to build lifelong customer loyalty among a highly engaged audience full of tastemakers who ready to spread the word about your brand.

Better Together

It’s no denying that SoundCloud is a cultural powerhouse where music breaks out and trends emerge, and as an exclusive partner, we’re thrilled to bring their U.S. audience base to our advertisers. As a result, we now have a combined reach of 116M highly engaged listeners, giving our brand partners the opportunity to seamlessly extend their reach by 27%. And with 30M teens and young adults, it’s the perfect place to tap into a younger, often hard-to-reach demographic. (Comscore Media Metrix, Mobile Metrics June 2019 P13+ Pandora Audience Exchange)

By advertising on SoundCloud, you can:

  • Seamlessly extend your reach within a quality, brand safe environment (as their inventory is just as premium as ours)
  • Align your brand with what’s new, now and next in music culture (by tapping into SoundCloud’s vibrant creator community)
  • Connect with a diverse, hard-to-find, influencer audience that is engaged and leaned-in

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Together, Pandora & SoundCloud have the most desirable audience makeup in streaming music, reinforcing Pandora’s mission to be the undisputed leader in audio. Our partnership allows you to easily purchase audio and video inventory across both platforms with a variety of branding opportunities from promoted tracks to original content creation.

Ready to experience the power of Pandora + SoundCloud yourself? Reach out to your Pandora sales representative or contact us here.