April Podcast Roundup: Spring into Action With Sports
SXM Media is home base for all your favorite sports content. April always proves to be one of the best sports months of the year with nearly all of the major sports active. The Masters tournament, Premier League, La Liga, MLB, NBA, and NHL all spring into action this month. And NFL drafts are always a huge topic of conversation for football listeners. Podcasts allow sports fans to take these conversations with them wherever they go. And there’s no better time to tune in and invest ad dollars in the unbeatable sports audio content we offer.
Leverage the Biggest Sport in the World
According to World Atlas, soccer is the largest sport in the world with over 3.5 billion fans around the globe. Reach dedicated fans on The 2 Robbies hosted by Robbie Mustoe, a retired English footballer and Robbie Earle, an English-born Jamaican former international footballer. Together, the former Premier League players and current NBC Sports analysts provide fans with top-class punditry on the most exciting soccer league in the world. NBC podcasts allows advertisers to unlock a high earning listener base—39% of The 2 Robbies listeners earn $150K or more per year.
Football Talk With the GOAT, Tom Brady
Tom Brady, Larry Fitzgerald, and Jim Gray bring in-depth, insightful, and introspective one-on-one conversations with each episode of this weekly show. On Let's Go! they discuss trending stories from on and off the football field and share accounts from their personal lives. Sports podcast listeners are more likely to be gym members (153 index) and buy athletic clothing (155 index). Reach these active listeners where they’re truly tuned in!
Celebrities discuss their favorite sports moments
LaChina Robinson is a basketball analyst who calls college basketball games for ESPN, Fox Sports 1, and FS South. In Huuuge Fan, she’s talking to your favorite musicians, actors, and comedians about the sports moments that made them laugh, cheer, and completely unravel. The fans can’t get enough, in fact, Huuuge Fan took home the People’s Choice Signal Award for Best Sports Podcast this year. According to SXM Media and Edison Research’s Women’s Podcast Report, moms are over-indexing for listening to sports podcasts (134 index). While the sports genre does skew male, Huuuge Fan is just one example that shows there are sports podcasts for everyone!
I think sport is such a compelling genre in my opinion it’s one of the great connectors in our world. We’ve all crossed paths with it at some point in our lives. That creates great diversity of thought and experience, and to me that’s what makes great podcasts
Enter the World of WWE With Hall of Fame Hosts
Join Dave LaGreca and his rotating co-host chair that features WWE Hall of Famers—Bully Ray, Mark Henry and ECW Legend Tommy Dreamer—for the best pro wrestling talk out there. From the WWE and AEW to the independent scene and beyond, Busted Open covers pro-wrestling like no one else in the world! Fans show high engagement with 89% having taken action after hearing a podcast ad.
Bet Big on Fantasy Football Fans
Matthew Berry is on the Mt. Rushmore of fantasy football analysts (the real fans will get what that means). And on his new daily show he will continue to do what he does best: rankings, waiver wire advice, who to start, who to sit, and his popular love/hate analysis. Fantasy Football Happy Hour is a new addition to traditional sports talk, and Matthew Berry is one of the originals making waves in the space. Advertise on what’s new and next with NBC Sports content—SXM Media is the exclusive monetization partner for all NBC Sports content.
Dive Deeper Than Just Sports
I Am Athlete is focused on the intersection of business, entertainment, music, and sports. Founded by former NFL wide receiver Brandon Marshall, and hosted by Adam "Pacman" Jones, LeSean "Shady" McCoy, and special guests. IAA creates athlete-led content that resembles a locker room—a safe space for athletes and celebrities to tell their stories and have a voice while feeling comfortable amongst one another. All shows are unscripted and unfiltered, unraveling cultural discussions centered around sports, wellness, music, culture, fashion, and mental health. Among Black podcast listeners, sports is one of the fastest growing genres. According to the SXM Media and Edison Research Black Podcast Listener Report, 33% listen to sports podcasts in 2022 vs. 27% in 2021, making sports content a great place to engage new and diverse podcast audiences.
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