April Roundup - Celebrating Earth Day
As spring sets in and Earth Day approaches, there’s no better time to highlight SXM Media’s Science Podcast slate. According to Edison’s Infinite Dial, 74% of podcast listeners tune in to podcasts to learn new things—which is why science shows have become extremely popular with listeners. Hosts are most often highly-educated experts in their field, or novices eager to learn from their highly qualified guests with the goal is to help listeners increase their understanding of the world around them. Not only are hosts highly educated, but the audience they draw also skew highly educated and high earning.
Curious? Keep reading to learn more about our award-winning slate!
Discovery’s Curiosity Daily
43% of Curiosity Daily’s audience earns over $100K per year. With quick, digestible episodes, listeners can always fit this podcast into their day. Each episode offers a unique mix of research-based life hacks, the latest science and technology news, and more. Discovery's Cody Gough and Ashley Hamer will help you learn about your mind and body, outer space and the depths of the sea, and how history shaped the world into what it is today.
StarTalk with Neil deGrasse Tyson
65% of StarTalk listeners have a bachelor’s degree or higher. Bestselling-science author and astrophysicist Neil deGrasse Tyson brings together science, pop culture, and comedy on the critically-acclaimed StarTalk Radio. With over 13.5 million Twitter followers, Tyson makes even the most complex science ideas understandable with the help of his comic co-hosts and an eclectic mix of guests spanning the cosmos of science and entertainment, from Katy Perry to Elon Musk, and Stephen Colbert to Whoopi Goldberg. Winner of the 2019 Webby People's Voice Award for Best Science and Education Podcast, StarTalk Radio appeals to affluent and inquisitive millennial listeners who love movies, music and entertainment as much as science. Keep looking up!
A show about the natural world and how we use it, New Hampshire Public Radio’s “Outside/In” explores science, energy, environmentalism, and how we think about and depict nature. You don’t have to be a whitewater kayaker, an obsessive composter, or a conservation biologist to love “Outside/In.” It’s a show for anyone who has ever been outdoors. Hosted by environmental reporter Nate Hegyi.
No Stupid Questions
Freakonomics Radio Network’s “No Stupid Questions” draws in a significant audience of AAPI listeners—a 286 index compared to the average SXM Media listener. Stephen Dubner and Angela Duckworth have spent years exploring the weird and wonderful ways in which humans behave — Dubner as the host of “Freakonomics Radio,” Duckworth as a research psychologist and author of “Grit.” They both like to ask a lot of questions, and have come to believe there’s really no such thing as a stupid one. On “No Stupid Questions,” they put this belief to the test with conversations ranging from friendship and parenting to immortality. The resulting podcast is incisive, humane, and occasionally charming.
How do astronomers photograph a black hole? How often do planes get hit by lightning? What does the EPA actually do? Science is all around us and transforming our world at a rapid pace. Extragalactic astrophysicist Sabrina Stierwalt is here to guide you through it. She'll help listeners make sense of the everyday and the once-in-a-lifetime. One unique characteristic of this podcast is 25% of the audience is multicultural.
Dive into the place where science, politics, and society collide with neuroscientist Indre Viskontas. This audience is highly educated, with 80% of listeners having a bachelor’s degree or higher. Inquiring Minds is committed to helping people understand the world around them through science and critical thinking. Host Indre Viskontas believes this way of questioning can benefit everyone—and lead to better decisions. The show endeavors to find what’s true, what’s left to discover, and why it all matters through probing discussions with leading scientists and thinkers.