Be Where Voters Are Listening
Digital Politics Podcast
Sean Duggan, VP Advertising, shines light on the changes in the listening habits of their audience since the beginning of the COVID-19 pandemic. While there has been a significant rise in the use of connected devices in homes, the listening audience in cars also continues to grow with a renewed interest in owning cars. With the growth of cord-cutter and cord-never voters and the many on-demand non-ad supported streaming platforms, Pandora provides a unique environment where relevant political ads can be precisely targeted to voters including harder to reach multi-cultural audiences.