Democrat or Republican, We Can All Agree on Mobile This Season
For over 60 years TV has dominated political advertising, with a projected $10 billion to be spent across broadcast and cable TV for the 2016 election season. However, in today’s Internet of Things-driven world, and as time spent on mobile continues to grow, there’s a major shift in both how and where politicians are spending their money. For example, the 2012 election saw about $160 million spent on digital ads, whereas, already this year, digital spending is on pace to surpass $1 billion.
Mobile is a big reason for the jump in digital ad spend
Political campaigns have taken note of this trend and are pouring more of their media dollars into mobile advertising to connect with voters.
Due to the explosion in audio and video platforms, both in terms of consumption and technical capabilities, campaigns now have a big opportunity to re-use ads that they’ve already created for TV and Radio for their mobile ad campaigns, which not only helps reduce overall costs, but also expands their reach to get in front of more potential voters. Many publishers, including us here at Pandora, have invested heavily in platform optimization to be able to offer effective cross platform GOTV (Get Out The Vote) solutions to reach voters anytime, anywhere.
Mobile offers a unique opportunity for political campaigns
Mobile usage will continue to change the dynamics of how political campaigns connect with voters and those candidates. It’s safe to say the political campaigns that leverage mobile will have a winning advantage on Election Day.
Want to learn more about how to go digital with your ads on Pandora? Click here.