Is There A Healthy Rhythm? Pandora Listeners Think So!
At Pandora, we believe in the power of audio and music to move people.
It shouldn’t come as much surprise that it also keeps us healthy. Decades of research have brought scientists and psychologists to the same conclusion: A musical rhythm improves mood, lowers perceived exertion and fatigue during workouts, and boosts our metabolic rate1.
We surveyed our Pandora listener panel to find out what role music plays in their health, wellness and healing. With over 3,000 responses, the results indicate a clear relationship between being healthy and listening to music.
Music plays an important part in staying healthy
Healing is improved through the power of music
So, when it comes to healthcare marketing, aligning your advertising with music puts your message at the center of it all. Not only will your brand likely connect with consumers while they are participating in healthy activities, but your entire campaign will complement the uplifting, positive vibes they experience when listening to a favorite song.
To learn more:
- Scientific American, “Let's Get Physical: The Psychology of Effective Workout Music,” March 20, 2013
- Pandora Healthcare Soundboard Study, January 2016