Millennials and Music Go Hand in Hand
Millennials are the largest and most engaged audience on Pandora. But as a generation, they are also the most diverse. Spanning ages 18 to 34, and all the life stages in between, means marketers can’t treat them as one big segment. Instead they must personalize messaging to the target audience. Tapping into the passion point of music is a proven way to tune into Millennials.
Let us show you how: