Our Award-Winning Content is Better for Your Podcast Ads

And the winner is…your podcast ads

We go pretty hard in this space, and our work is paying off with award-winning results—not to mention some great press. Simply put, our podcast slate is getting attention, and your brand can join us in the spotlight. 

We may be tooting our own horn a bit, but we’re not the only winners here. Brands win big with shows audiences love. Our open-ecosystem approach to podcasting means listeners can access their favorite content wherever, whenever. And that means your ads can reach our 59 million listeners both on and off our platforms—hello, opportunities! 

More Top 50 Shows Than Any Other Network

When it comes to reaching your audience, you want to connect with the right people. And chances are, they’re listening to the biggest shows in the biz. With our chart-topping podcast slate, you can reach your target customers on the SiriusXM Podcast Network.

But it’s not just about the big players. Brands can reach their ideal audience no matter how niche. From dog lovers to shopaholics, there is a show for everyone—and they’re on our network. Your options are limitless with our ever-expanding, strategically curated podcast slate. 

Big Shows in the Top Genres

If you want to reach your customers with podcasts, comedy, news, and true crime are dominating the medium. Shows like Conan O’Brien Needs a Friend, Pod Save America, and Crime Junkie draw the audiences you need to reach—high-earning adults, parents, household decision makers, to name a few.

Comedy

Who doesn’t love a full belly laugh? Well, these shows bring them, and the word is getting out. Our top comedy shows are keeping audiences in stitches and building a growing fandom for brands to tap into. 

News

Podcast listeners love to stay informed, making news the #2 most popular genre. And our podcast slate offers some of the most popular—and revered—shows around, offering brands an opportunity to reach listeners when they’re most engaged.

True Crime

Women (you know, household decision makers with loads of buying power) can’t get enough of true crime podcasts. And our podcast slate is here for them with top shows from Audiochuck, NBCUniversal, and more. 

Attention-Grabbers to Learn and Grow

From self-help to wellness to education, audiences are turning to podcasts to help them improve their lives. These genres grew in popularity during the pandemic, giving brands opportunities to reach listeners in authentic, meaningful ways.

Bringing Diversity to the Podcast Space

We believe diversity is key. With new listeners on the scene, we’re seeing a shift in demographics. These newbies skew younger, more female, and more likely to be Black or Hispanic than OG listeners. From our More Sauce podcast label to our relationships with networks like Pitaya and reVolver, we’re bringing more diversity to our slate all the time—and getting some attention. If you’re ready to reach these growing audiences, have we got some great content for you.

Attracting Newer Listeners with Entertainment

Newer listeners are switching up the menu when it comes to podcasting. Celebrity conversations, recap shows, and pop culture are on the rise thanks to these younger, more diverse audiences. And our slate is serving up the content they love in a big way–offering huge opportunities to connect with new listeners.

Win Big on Our Podcast Network

Awards and mentions are great way and all, but have you tried advertising on a podcast network that has all that and more? With the SiriusXM Podcast Network, our awards and media mentions are your opportunity to win big with audiences. No matter the category, podcasts are hot, and it’s time to get your content heard by the right people at exactly the right time on award-winning shows.

So, what are you waiting for? Drop us a line!