Pandora Brings the Meaning of Music to Austin for SXSW Interactive

SXSW 2017 kicks-off this week and we couldn’t be more excited! Each and every March we look forward to partaking in the eager gathering of techies, entrepreneurs, marketers and music-lovers all coming to Austin, TX for one thing: discovery - discovery of new music, new tech and new ideas. Basically, it’s all our favorite things in one place.

All this talk has given us the feels about how much music and tech mean to us. As a company, Pandora is perfectly situated at the intersection of two rapidly evolving industries. On the one hand, music is our life. It’s the soundtrack to our favorite cycling route, the jams that keep us productive on a Friday afternoon, and the melodies that get us through heartbreak. There’s nothing quite like the perfect song to make give you a sense of ease about life. That’s exactly why #MusicIsLife.

But then there’s technology. Without it, music experiences might still be relegated to some crusty diner jukebox--or a car stereo, if we’re being less dramatic. The introduction of the iPod, and then smartphones, gave us the gift of unlimited music. Thanks to those critical tech innovations, no matter where you go or what type of mood you feel, the perfect song is just a tap away. (Definitely an improvement from those portable CD players that skipped when you walked too hard!) There’s simply no reason to waste a single moment without the right music.

Now we want to hear from you

It’s your turn. Tell us about the meaning music holds in YOUR life...
  • What does it feel like to hear the right song, in the right moment?
  • What song reminds your of your first love? Or the first person you’d rather forget?
  • What is your earliest music memory?
  • What song never fails to make you dance?
  • What song guarantees the best workout of your life?

If you’re planning to attend SXSW this year, come see us at The Gatsby at 708 E. 6th Street and let us know your answers. We’ll be having loads of other engaging activities for guests to showcase the power music plays in their lives.

If you’re following the action from afar this year, tweet us your answer instead at @PandoraBrands using #PandoraSXSW.

But wait, there’s more!

Our SXSW presence doesn’t stop at The Gatsby. We’ll be all over the city soaking up everything SXSW Interactive has to offer, plus a few speaking engagements you’re welcome to attend. You can catch us at any of these sessions:

True Inclusion: Leading Through World Trauma March 10, 2017 / 3:30pm - 4:30pm Hilton Austin Downtown, Salon K Learn more…

Machine Learning: The Art of Explore vs. Exploit March 11, 2017 / 11:00am - 12:00pm JW Marriott, Salon E Learn more…

Myth Busters: The Not-So-Broken Pipeline March 12, 2017 / 11:00am - 12:00pm JW Marriott, Room 203-204 Learn more…

Why the Hardest Working Media is Between Your Ears March 12, 2017 / 3:30pm - 4:30pm Hilton Austin Downtown, Room 408 Learn more…

Modernizing Music Licensing March 14, 2017 / 12:30pm - 1:30pm Old School Bar (401 E 6th St) Learn more…

Check out the performance schedule at the Gatsby below: