Pandora’s 2016 Guide to Holiday Planning: 3 Shopping Trends Every Marketer Needs to Know

The holidays and music go together like hot cocoa and marshmallows. Sure, you can have one without the other—but it’s never going to be as good. The right music can be the difference between having a bah humbug holiday or a magical experience you’ll remember forever.

Whether you turn to music to ignite the holiday spirit, entertain others or simply escape from the madness—it’s true that most Americans consider music an essential part of their holiday activities.

So, why are we talking about this in September? Because for marketers, holiday planning is already underway.

As the go-to source for holiday music—and music during the holidays—Pandora is also uniquely positioned to identify the consumer trends shaping this oh-so-important season. Understanding these trends is especially critical for marketers, as they are charged with the tall task of capturing attention, driving awareness and increasing sales during this time of year.

Fear not! We’ve got your back.

We’ve combined trusted industry research with Pandora listener data to not only uncover the top 3 consumer shopping trends, but also how to tackle them in your holiday media strategy this year.

Our “Guide to Holiday Planning” ebook covers:

● How consumers are shopping ● When they are shopping ● The best way to capture attention during a cluttered media season

Download the ebook today so you’re not caught off-guard because, for marketers, the holidays are already here. CLICK HERE

^{Source: 1 Pandora Soundboard, Holiday Study, December 2015}