Personalization, Trust, and Engagement: The Key to COVID-19 Vaccine Messaging

As COVID-19 vaccination efforts continue across the U.S., healthcare officials are doing their best to swiftly and safely vaccinate their communities while mitigating public health concerns. Messaging has succumbed to a one-size-fits-all delivery, leaving many feeling endangered, excluded and unmotivated to take the vaccine.

In this webinar we’ll discuss how health systems can cultivate trust amongst those with various COVID-19 vaccine concerns and use personalized messaging to mobilize people with one essential goal - administering a life-saving vaccine. Data-driven, streaming audio platforms can offer personalized, targeted messaging solutions to address vaccine-related fears, so healthcare can build trust, engagement and momentum.