Podcast Ads Don’t Just Alert Listeners to Brands and Products, They Educate Them

Have a product that consumers already know about? Then you’re in the perfect position to educate listeners—and a host makes for the best teacher. By giving listeners new reasons to buy your product, hosts can help motivate them to make new and additional purchases. In our ad effectiveness study with a well-known national CPG brand, we found that storytelling paid off (as in, a 9% lift in purchase intent), especially for those who heard a longer custom integration ad format. Get all the details