Digital Politics Podcast: Power of Audio Ads

Sean Duggan, VP Advertising, Pandora talks about their recent State of the Sonic Union event where experts talked about how the brain processes audio and visual information. Sean explains the technique of creating a theatre of the mind to draw in consumers and voters, the need to use a variety of diverse voices in political and advocacy audio ads, and the differences between a local radio buy and using digital audio ads to target specific voters.

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