September Podcast RoundUp: Celebrating Hispanic Heritage
Welcome to our podcast roundup—our monthly check-in on hot opportunities for advertisers.
According to the 2020 U.S. census, the Latino or Hispanic population grew 23% since 2010, and in the podcast space, listening among Hispanics 25-39 doubled in the last three years. This rapidly expanding demographic is not going anywhere, nor is the demand for great Spanish-language content.
As we celebrate Hispanic Heritage Month, we’re excited to highlight our partnerships with reVolver and Pitaya, two of the largest Hispanic podcast networks. Pitaya shows are created by and for Latinos, hosted by some of the biggest Latinx influencers and recorded in Spanish, English, or Spanglish to promote diverse Latino voices. reVolver is bringing together the world’s top talent, massive scale, and compelling content for every kind of listener. The breadth of content offered by these two standout partners makes SXM Media a top source of Latinx podcasts.
Known to millions as “Piolín” (Tweety Bird), Eduardo Sotelo is Spanish-language radio’s most recognizable star and the host of a buzz-generating, nationally syndicated morning show. El Show De Piolín covers the news and affairs of the day, providing family-friendly content, jokes, and lots of energy. Sotelo also takes time in each episode to highlight members of his audience, the majority of whom have immigrated to the U.S. from Latin America.
Ana Patricia Gámez has 6.5 million followers for a reason. The social media, beauty queen, TV star, entrepreneur and mother has built a devoted following with her magnetic personality and disarming honesty. The former Nuestra Belleza Latina winner is now leveraging her extensive hosting experience for the Spanish-language lifestyle podcast Sin Filtro. She shares her unfiltered thoughts about a range of topics related to family life, professional success, and beauty advice for an audience of millennial women.
Don Cheto is a 65-year-old character with life experiences in both Mexico and the United States. His vibrant personality has captivated young and mature audiences for years. And now, on his reVolver podcast, Don Cheto and his side-kicks Gisselle Bravo, El Chino, and Said make mornings fun with interesting anecdotes, unique humor, and a distinct outlook on life. The Don Cheto Al Aire hosts even incorporate rural Michoacán phrases into this Spanish-language show.
Joanna is a Venezuelan-American comedian who became a breakout star on Univision's bilingual digital platform Flama. Her viral videos have over 70 million views online, and her bi-weekly YouTube series, Joanna Rants, has over 50 million views and an international fan club. In the same vein, Jenny Lorenzo is a Cuban-American comedian whose YouTube sketches have garnered over 25 million views. She is also one of the founders of Pero Like, Buzzfeed’s Latinx vertical, which has over 1.3 million YouTube subscribers. Together, these two comedy powerhouses co-host an English-language podcast. Hyphenated is about living in the hyphen that connects American and Latin culture. Every week, Joanna and Jenny have hilarious and thought-provoking conversations about the particularities of being bicultural for an audience of highly-educated millennial Latinas.
With hundreds of thousands of subscribers on YouTube and nearly half a million followers across social, Erazno Y La Chokolata is one of the most beloved Spanish-language shows in the country. In each podcast episode, Erazno and side-kick Chokolata keep their audience in stitches with jokes, parodies, and hilarious commentary on the current events of the day. The only way to describe the show is through the crying laughing emoji.
With eight million followers across social, TV star and actress Alejandra Espinoza has accumulated a loyal following of young women. Meanwhile, her sister Damaris Jimenez is a life coach specializing in women’s personal development. The two have joined forces to co-host a Spanish-language self-help podcast that draws from their rich life experiences and Damaris’ professional training. Every week on Entre Hermanas, the sisters have intimate and insightful conversations about personal growth. The result is a candid and inspiring show, filled with moving anecdotes and useful advice about how to be the best version of yourself.
Interested in advertising on any of the above? Or learn more about the SXM Media podcast network? Let us know in the chatbot or contact us here.