Still on the Fence About Podcast Advertising?
It’s time to jump into podcast advertising. The medium is growing, providing brand-safe, scalable solutions to reach highly engaged listeners. With audiences shifting their attention to their favorite podcasts, it’s time to shift your ad spend, too.
Hey, there’s no shame in it. Podcasts are still kinda new, and ad budgets are changing. But here’s the thing: that’s why it’s time to jump into podcast advertising. The medium is growing both in content and popularity, and their time and attention to their favorite podcasts. Not only that, but listeners are also more receptive to ads in the format compared to TV, AM/FM, videos, and social.
If you’re hesitant to put significant budget into podcast ads—or if you’ve never invested at all—consider this your push into podcast advertising.
It’s Popular and Expanding
Podcasts have exploded, and it’s still just the beginning. The data backs it up—they’re only getting more popular (). As podcasting and its audiences continue to grow, so do the opportunities for brands.
It’s Where Audiences Engage
The highly engrossing nature of podcasts captivates audiences—and their attention is extending to podcast ads. The numbers don’t lie: 75% of people take action after hearing a podcast ad.1 Podcasts are intimate, on-demand content, telling binge-worthy stories consumers can’t get enough of.
It’s Super Safe
is a non-issue with podcast advertising. Our brand safety floor meets and guidelines, removing all illegal, explicit, gratuitous, and extremely harmful content. We also offer three levels of brand suitability:
Level 1 – Appropriate for young children
Level 2 – Appropriate for almost everyone
Level 3 – Appropriate for most adults
Podcast advertising has come a long way from where it was just a few years ago. With technological innovations flooding the space, you can now pair influencer-like host-read activations with programs at-scale, leveraged to your audience across entire podcast networks. No matter what your marketing goals are or where your customers are in the funnel, there’s a podcast advertising solution.
It’s Time to Jump Into Podcast Advertising
With the right media partner, of course. We’re a bit partial on this point (*cough* the reaches 59M Listeners). The industry’s wild growth can make it feel like there’s a bit of advanced science involved—but we make it easy. With over 15 years of expertise, we’ve studied, observed, researched, and worked one-on-one with the biggest brands and creators to map out a formula for success.
1. SXM Media, Publicis Media, and Signal Hill Insights, Podcast Consumer Journey Study, Q4 2021