SXM Media Adds Barstool Sports to its Network Playbook
As the demand for podcasts grows, we’re excited to bring a new content to the field. SXM Media is now a reseller of Barstool Sports’ podcast inventory, allowing advertisers to buy on the brand’s popular shows.
With playoff season on the horizon for the NBA and NHL, spring is an exciting time to be a sports fan. And podcasts give these die-hard fans new types of sports content to dig into.
As the demand for podcasts grows, we’re excited to bring a new content to the field. SXM Media is now a reseller of inventory, allowing advertisers to buy on the brand’s popular shows, including , , and as well as podcasts dedicated to fantasy leagues and shows about college and pro sports—all across our podcast network.
Easily Get in the Ears of the Millennial and Gen Z Audience
By adding Barstool Sports shows to our inventory, we can offer brands more opportunities to easily advertise on various podcasts and reach the network’s highly engaged audience of young males (which skews 72% millennial and Gen Z) across our full network, wherever they might be listening.
What types of brands will be interested in sports podcast advertising? Think men’s CPG brands, including skincare and grooming products, as well as quick service restaurants, entertainment, and gaming, or simply brands looking to align with sports content.
The Barstool Sports inventory will be available for both direct and programmatic buyers. And through our partnership, you’ll have access to all the same SXM Media benefits, like measurement and analytics tools, third-party tracking, and billing capabilities.
Entertainment, Business, Pop Culture, and More
Don’t let the name fool you, Barstool Sports offers plenty of pop culture, entertainment, and business content, extending advertiser reach to even broader audiences. Shows like , , , and attract diverse listeners, crossing gender, culture, and generational lines. It’s hard to imagine a brand that couldn’t benefit from advertising across this podcast slate.
Take Advantage of All Targeting Opportunities, Too
In addition to audience targeting, which will allow you to connect with sports and pop culture fans, you’ll also be able to tap into our . Our new targeting allows you to select keywords that hit on your audience (for example, with Barstool Sports, that could be “fantasy football”), then our platform searches transcripts from every podcast episode in our network to find those specific terms. All of this gives you deeper contextual alignment with that audience and show, a.k.a. the ability to identify the best podcast advertising opportunities for you.
This is just another step in our quest to make it easier to scale digital audio advertising. By leveraging our targeting opportunities across a network of shows, rather than just one podcast or by working with a single host, advertisers can reach a larger audience that is still highly relevant.
Your #1 Podcast Network
with an impressive podcast slate. With 55+ Barstool Sports podcasts added to our network, we’re constantly growing to offer advertisers the very best in digital audio content, and we’re always looking to add new partners to expand our offerings. today.