Digital Audio
Tech 5 with Cassy Hough: Jordan Evangelista
Mar 17, 2021Cassy Hough is back with another Tech 5—a quick hit of all things tech, with Consumer Insights Manager, Jordan Evangelista. Jordan takes us through Wave Two of our Consumer Electronics Soundboard survey where he shares:
- Pandora listeners A18+ are extremely connected with 9+ devices. And I try to impress you by flashing all my devices on screen!
- Smart devices have been adopted en masse: TV, Speakers, and fitness trackers.
- Black and Hispanic Americans are the top demos for consideration for new Consumer Electronics on Pandora. Moms come in third.
Check it out below!
Related Insights
- Ad Creative
What We Learned from Top (and Lower) Performing Audio Ads
Mar 28, 2024 - Digital Audio
Spot The Difference: Total Audience vs Addressable Audience
Mar 19, 2024 - Audience
How to Leverage Diverse Voices for Your Next Podcast Campaign
Mar 12, 2024 - Events
How to Make Generative AI Work for Your Advertising Strategy
Mar 11, 2024