Top Advertising Sessions to Attend at CES 2017
Every year, hundreds of thousands of people descend upon the Las Vegas Convention Center to feast their eyes on the latest in consumer electronics. This January 4-8, it will be no different. As the 50th anniversary of CES and with so many exciting innovations on our radar—from virtual reality to IoT--this year is sure to be nothing short of spectacular.
But CES is not just for the techies and gadget enthusiasts. The last several years have seen a growing influx of marketers and advertisers—both on the showroom floor, in private meeting spaces along The Strip and at C-Space, CES’s creative hub. The reason is not that CES is shifting scope, but that the media world now understands the enormous impact tech has on consumer behavior. Keeping on the forefront of tech innovation opens doors for brands to enhance their overall customer experience.
With over 177,000 attendees at last year’s event, CES can feel a tad overwhelming (especially for the first-timer), but if you’re a marketer or advertiser who is planning on attending, we’ve got you covered.
We’ve compiled a list of sessions specifically related to the world of advertising and media—and ones that we’ll be attending ourselves! Please note that some of these sessions require a Deluxe pass but we’ve called those out next to the session title.
WEDS, JAN 4
Streaming: The Video Phenomenon of Everything 11:30 AM-12:30 PM January 4, LVCC, North Hall, N262 *Deluxe pass required Video promises to be one of the hottest media topics of 2017, with appetite for on-demand and live video only growing. This panel will discuss the technologies and networks behind this “phenomenon.”
The Future of Content: Cross-Platform Monetization 2:15-3:15 PM January 4, ARIA, Level 1, Bristlecone 10 This panel discussion is sure to answer the question every marketer is currently wondering: how to make cross-platform technology work for their media plans.
Millennials Live the Smart Life 2:15-3:15 PM January 4, LVCC, North Hall, N257 Millennial tech habits have ushered in new expectations of personalization and on-demand. Backed with market research from GfK, this panel guarantees an interesting conversation around the intriguing behaviors of this generation.
Programmatic Buying and Targeting: Cross-Platform Advertising 2:15-3:15 PM January 4, LVCC, North Hall, N262 *Deluxe pass required We’re seeing that cracking programmatic is on every marketer’s 2017 to-do list. Hear from some industry experts on how programmatic can improve not only efficiency, but decision making and optimization too.
THURS, JAN 5
C Space Storyteller: iCrossing, a Hearst Media Company 2:15-2:45 PM January 5, ARIA, Level 1, Pinyon 4 Ballroom Every media professional at CES needs to make a stop (or two) at C-Space, the conference’s experiential program for brand marketers, creatives, agencies and more. We’re especially interested in this session with iCrossing on how tech innovation has created major shifts in customer behavior.
Forrester CDO Roundtable: Mastering Digital Transformation 10:15-11:15 AM January 5, ARIA, Level 1, Bristlecone 10 Forrester’s annual Chief Digital Officer Roundtable is a must-see at CES. This year, a group of CDO’s will discuss how they drive digital innovation within each of their organizations.
Brand Marketers Leap Into Virtual Reality 11:30 AM-12:30 PM January 5, ARIA, Level 1, Bristlecone 10 VR is going to be on everyone's’ mind at CES, but this session specifically discusses how it (and other tech advancements) can be used to entertain and engage consumers in new ways.
CDX Master Class: Mastering Brand Innovation 9-10 AM January 5, ARIA, Level 1, Bristlecone 10 We’re looking forward to hearing from some of the best and brightest advertising innovators on how they navigate a rapidly changing consumer landscape to achieve major branding impact.
FRI, JAN 6
Branded Media Marketing across Platforms 9-10 AM January 6, LVCC, North Hall, N262 Rising through today’s media clutter is a challenge for every marketer. This panel will discuss the many ways marketing and creative teams must adapt their practices to fit this new landscape.
Modern Marketing: Digital Hieroglyphics 10:15-11:15 AM January 6, ARIA, Level 1, Bristlecone 10 If messaging is media’s new frontier—then GIF’s, memes and emojis are the earliest settlers. This panel will discuss how brands are looking to non-traditional messaging to connect more authentically. Plus, with executives from Emoji, Giphy and Tinder—this session is sure to be entertaining!
C Space Storyteller: Turner 10:15-10:45 AM January 6, ARIA, Level 1, Pinyon 4 Ballroom Hear from one of the largest global media companies about how they tap technology to create personalized connections with their fans. Expect to hear all the key buzzwords—from virtual reality, to wearables, to artificial intelligence.
We’re looking forward to checking these out! And don’t forget that Pandora will be there all week, so be sure to following along with our #PandoraCES hashtag to get all the real-time updates, and hear about some of our own exciting upcoming product releases.