UCLA Health Drives Thousands of Appointment Requests Online & Offline

Aug 6, 2021

+2,800
appointment requests
86%
lower cost per appointment for Colorectal
73%
lower cost per appointment for Pediatric Care

Precise audience targeting connects messages with consumers

The Challenge

UCLA Health wanted to drive appointment requests among new patients. The hardest part? It had to be done during the height of the COVID-19 pandemic.

The Solution

We used a mix of cross-platform products including audio, video, and display to create an integrated approach. By layering on a combination of our 1P demographic + geographic data, plus a mix of audience segments, such as Health Insurance Owners, we were able to reach their desired audience at scale.

The Results

Personalization paid off. Our 360 degree product approach with precision targeting proved to drive appointments (thousands of appointments, in fact) across UCLA Health Primary Care, Pediatrics Care, and Colorectal. Success was measured by Google Analytics and Artsai. All three health units also drove lower cost-per-appointment requests than competitors, helping the brand thrive in the highly competitive healthcare space

“
The results we’ve achieved for UCLA Health with SXM Media clearly demonstrate that streaming audio should be a part of every enterprise marketer’s media mix. If you’re not investing in this channel, and in particular with SXM Media, you’re leaving revenue on the table.”

Steve KessenCEO, Fathom