Unwrapped: The Ultimate Holiday Ad

Sleigh the holidays.

The "most wonderful time of the year," will be a little different this go around, but our shared desire for joy and jingles rings true. If you're wondering how to resonate with your audience this season, we've got you covered.

In our latest Soundboard Study, we surveyed listeners to find out how they'll be shopping, listening, and celebrating this season. So before you finalize your plans, dive into our guide for the latest insights, and must-do's from best-in-class examples of audio advertising done right:

Anheuser Busch

Combining one of the most famous holiday songs around with their brand name, Anheuser Busch gives listeners that nudge to remember “Bud” the next time they hear the song. Since 49% of Hispanic consumers feel more connected to ads that refelct some aspect of their culture, they targeted this audience with a Spanish-speaking ad.


For many, decorating the tree is a highlight of the holiday season. So JCPenney leveraged 3D audio to heigthen senses, and evoke emotion for that exact scene. We hear a family tinkering with tinsel, underscored with a classical music bed, and a child's delight at the star on top. They wrapped it up with an actionable CTA, nudging their listener towards a sponsored holiday station.


ADT chose to air their ads on Connected Home devices, allowing them to blend into the environment noises that are likely already there, such as cooking and children’s laughter. They also chose the right CTA to go along with that device, as users are hands-free and screenless. To bring it all home for the holidays, they made it short and sweet — not wasting a moment of your busy schedule during the holiday season with extra fluff.

To start envisioning your own amazing holiday ad creative, pour a cup of hot cocoa, and check out our guide. You'll discover tips on crafting a CTA, what to consider for your message, and when to address your target holiday consumer. To plan your best holiday strategy ever, download Unwrapped: the Ultimate Holiday Ad.