In this episode of The Power of Audio, we’re headed to the tech event of the year: CES in Las Vegas. Amidst the excitement, our SVP Ad Innovation, Lizzie Widhelm, sat down with a renowned influencer in the space, the Chief Growth Officer of Publicis Groupe, Rishad Tobaccowala.
This episode includes highlights from the forward-looking Fireside Chat, which ranged across topics and answered questions such as:
- What makes audio and voice so powerful?
- How do we do audio advertising right?
- How do you make a case for the importance of the sonic brief?
- How do you measure audio? And what if you make a mistake?
- What does the future sound like?