In this episode of The Power of Audio, we sat down with the well-renowned storyteller: Ira Glass.

Storytelling is a crucial component of any marketer’s arsenal. We were thrilled to sit down and gain insights from one of the most masterful storytellers of our time.

Ira brought This American Life to the airwaves in 1995 and has been the show’s host ever since. He’s also one of the brains behind the hit podcast series Serial, which has had over 400 million downloads over three seasons.

Listen to learn:

• What makes a good story
• How to get through to listeners
• The advantages of storytelling through audio
• Why we’re in the “Golden Hour” of Podcasts
• Ira’s advice for advertisers