1:18 - How do you know if your value proposition is being correctly identified with your brand? 7:30 - How can you tailor your creative to target lower funnel activations? 16:40 - How does creative messaging impact perceived brand value and how can marketers optimize around that?
How is your brand represented in your creative? In exploring our new Test & Tune opportunity, Megan McCoy, Senior Manager of Ad Innovation Strategy, sits down with David Reiley, Pandora’s Distinguished Scientist, and Roger Gehrmann, Pandora’s Group Creative Director, to discuss how to use insights to create an actionable creative strategy.
This episode answers questions about how to increase your brand value in audio, how tactics that work in TV or social media might not be as effective in audio, and how to make sure your creative continues to resonate with your audience.
To learn more about how Test & Tune can provide insights into your next audio campaign, connect with us here!