Aug 29, 2018
9
Episode 9: Theater of the Mind
POAEpisode9 TheateroftheMind 1 128
00:00
00:00

In this episode of The Power of Audio, we are discussing the topic of “Theater of the Mind” with several special guests:

  • Jonathan Mitchel – Creator and Producer of “The Truth”

  • Vanessa Goh – Creative Director at Pandora

  • Miya Kanzaki – Sr. Copywriter, Advertising Creative | Pandora

  • Bianca Salinas – Audio Advertisement Producer at Pandora

 

Whether you’re using the theater of the mind to drive the story, or just to highlight different key moments for a listener, the truth is that sound design helps ads perform better.

 

“If you’re not using sound design and Theater of the Mind to reach out to listeners in a way that’s really effective, is a missed opportunity for brands. Instead of sending a simple message, you can send a more effective story.” ~Vanessa Goh, Creative Director at Pandora

 

Get in touch today to take your advertising to the next level and leverage the Power of Audio with Pandora.