The 2021 SXM Media Podcast Report

The podcast industry has taken off. It’s rapidly growing each day, new listeners are more diverse than ever—and there’s a huge opportunity for advertisers to get in on. Our latest report breaks it all down for you and answers some of the biggest questions you have about podcasts.

A peek inside:

• Exclusive look at proprietary data from the leaders in ad-supported content (us!)

• New, surprising listener profiles—and how you can reach this audience

• Major content trends with firsthand insights from our famous podcast creators

• Shifts in behaviors, including when listeners tune in and how long they’re really listening

• Results from a first-of-its-kind study around ad length and ad effectiveness