The 2021 SXM Media Podcast Report
The podcast industry has taken off. It’s rapidly growing each day, new listeners are more diverse than ever—and there’s a huge opportunity for advertisers to get in on. Our latest report breaks it all down for you and answers some of the biggest questions you have about podcasts.
A peek inside:
Exclusive look at proprietary data from the leaders in ad-supported content (us!)
New, surprising listener profiles—and how you can reach this audience
Major content trends with firsthand insights from our famous podcast creators
Shifts in behaviors, including when listeners tune in and how long they’re really listening
Results from a first-of-its-kind study around ad length and ad effectiveness