Large Retailer Increases Brand Awareness Through Ad Product Diversification
Jun 30, 2021- +15pt
lift in brand awareness
- +14pt
lift in brand favorability
The Challenge
This furniture retailer wanted help driving brand awareness and sales—and we needed to go beyond just audio this time around.
The Solution
Our plan of action? Supercharge audio with video.
The Results
In this particular case, product diversification was more powerful than audio alone. The addition of video made results stronger, and brand attributes resonated more with those who were exposed to both video and audio. People were +23 points more likely to attribute the advertiser as “a brand that I love,” and +20 points as “has good quality furniture.” All in all, movement was made across the purchase funnel!
