Large Retailer Increases Brand Awareness Through Ad Product Diversification
Audio creative, when combined with video, can be a recipe for success
This furniture retailer wanted help driving brand awareness and sales—and we needed to go beyond just audio this time around.
Our plan of action? Supercharge audio with video.
In this particular case, product diversification was more powerful than audio alone. The addition of video made results stronger, and brand attributes resonated more with those who were exposed to both video and audio. People were +23 points more likely to attribute the advertiser as “a brand that I love,” and +20 points as “has good quality furniture.” All in all, movement was made across the purchase funnel!