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5430 SXMM successStories retail 7x5 R1

Large Retailer Increases Brand Awareness Through Ad Product Diversification

+15pt

lift in brand awareness

+14pt

lift in brand favorability

Audio creative, when combined with video, can be a recipe for success

The Challenge

This furniture retailer wanted help driving brand awareness and sales—and we needed to go beyond just audio this time around. 

The Solution

Our plan of action? Supercharge audio with video.

The Results

In this particular case, product diversification was more powerful than audio alone. The addition of video made results stronger, and brand attributes resonated more with those who were exposed to both video and audio. People were +23 points more likely to attribute the advertiser as “a brand that I love,” and +20 points as “has good quality furniture.” All in all, movement was made across the purchase funnel!