QSR Brand Achieves 14% Behavioral Lift with Multicultural Audience
Effective multicultural targeting strategy blows away video view rate benchmarks
With a new product on the horizon, this QSR brand wanted to get the word out—and get people in to try it. The problem was they weren’t sure how to do it. Luckily, we had an idea.
We leveraged our Video Plus ad to target the brand’s most desirable listeners—bilingual and multicultural audiences—for effective niche targeting.
We knew that using our audience segmentations would be key, specifically our proprietary multicultural Latin enthusiast segment. In turn, this audience not only watched the ad in its entirety, but acted on it. The campaign produced a 14.04% behavioral lift (exceeding benchmark of 4.23%), as well as an impressive 95.15% video view-through rate (exceeding benchmark of 88.7%).