The Challenge

With the holidays approaching, this national retailer needed help finding their most relevant audiences—and spreading holiday cheer.

The Solution

Since niche audiences are our specialty, we put our data into action. We used an array of 1st and 3rd party audiences focused on the holiday season, including “Holiday Music Enthusiasts” and “Chief Holiday Officers.”  

Our Studio Resonate team produced dynamic audio spots with location triggers for localized messaging. We tailored Connected Home creative to include contextual cues that were relevant for a user listening in-home.

The Results

Our recommended, scalable audience targeting proved to be a success. And our cheerful Dynamic Audio spots got these holiday fans in the holiday spirit. We utilized Placed Visitation Study to determine incremental foot traffic to store locations among the exposed audience. The campaign drove 31.24% lift in visitation (exceeding benchmark of 5.79%), 273K store visits within a 30-day lookback, 65K incremental visits, and 9.76x ROAS.