The Challenge

As the nation’s leading provider of technician training in the transportation industry, UTI wanted to bring in even more talented folks and increase enrollment.

The Solution

We put our targeting skills to work. To find potential students, we leveraged demographic, geographic, and behavioral audience segments, such as “High School Grads,” to target the brand’s audience. Over the course of 2+ years, we used a variety of ad products, including Mobile Audio, Mobile Video, and Mobile Display. With our advanced tech, we were able to track three types of conversions: click-through, hear-through, and view-through.

The Results

What started as an audio-only investment grew to a much broader mix of ad products throughout the 2-year campaign—due to ongoing communication, performance tracking, and regular optimizations between campuses and programs. We kept evaluating what was working best and adjusted when needed—like when we tested a Mobile Display campaign and found that it was excitedly driving a low cost per lead. As a result, the brand increased Display investment, and this opened the door to other product recommendations, such as Mobile Video, to really amp up their campaign. UTI wound up increasing their overall investment with SXM Media by 59% over the two years.