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How do you build a podcast ad campaign?

Pencils up. It's learning time. Demystify the podcast advertising process with a copy of our Ultimate Podcast Advertising Workbook. With robust information and helpful templates, it's your step-by-step, introductory-level guide in building campaigns.

A peek inside:

  • What's the why? Establish your strategy and define your goals.

  • Who's your audience? Identify your audiences, content, and segments.

  • Prefer a format? Understand the ad types and what you're buying.

  • Thought about creative? Read our best practices and tips and draft your ad.

Now what? Check your campaign from 10,000 feet.