Pandora Live: Old Dominion
At Pandora LIVE Events, award-winning artists and our sponsors partner together to create unforgettable experiences for their fans. For our final country event of the year, Nashville’s must-see stars, Old Dominion, Carly Pearce, and Ryan Griffin joined forces to treat Nashville-based Pandora listeners to a free concert. CMA Group of the Year, Old Dominion, was celebrating both their latest album release, and over 800 million streams! Fans also enjoyed Carly Pearce, the highest charting solo female debut since July 2015, and Ryan Griffin, one of Rolling Stone’s 10 New Country Artists You Need to Know. Over 1,700 excited guests lined up outside Marathon Music Works to see the talented trio of performances. While the artists brought down the house, sponsors enhanced the night by offering exclusive access, complimentary food, personalized giveaways, and more! Here’s how they made impressions on audience members:
As the presenting sponsor, U.S. Bank was featured in the RSVP media, and brought Matt Santry to perform for guests while they waited in line. To drive social sharing around their brand hashtag, U.S. Bank, hooked fans up with VIP viewing access in exchange for posting on their social media accounts! Fans were gifted a custom designed t-shirt to commemorate the night, courtesy of Wendy’s. Fans got to choose from a variety of country music inspired designs, that were screenprinted live on site! Sierra treated fans to customized leather koozies, personalized with guest’s initials, for them to use at the show and beyond.To encourage fans to “start their day” at Speedway, Pandora created a GIF photo experience with endless Speedway coffee cups on display for fans to snap a photo in front of.
Fans were encouraged to try several new products, thanks to our sponsors. They sampled Pillsbury’s new Place & Bake brownies. Plus the swag didn’t stop there – Direct Auto Insurance gave out phone wallets and mounts, and Tony Chachere passed out drawstring backpacks for fans to easily tote all the free giveaways! .
Every guest left the night with new brand experiences, keepsakes they can use beyond the event, and amazing memories of the artists’ performances. Find out how you can get involved with these offerings for your brand here!