Engineering for Engagement: CES 2018
Welcome to 2018!
A new year means new campaigns, new strategies, and new technologies for marketers -- all of which will be discussed at next week’s Consumer Electronics Show in Las Vegas. One of our favorite events of the year, CES has become the birthplace for unveiling new and innovative technologies that give us a glimpse into the future. As Marc Benioff puts it, we’ve entered into a 4th industrial revolution that is already changing our everyday lives. “Behind all these [next generation technologies], is the customer. And that’s what all of us do. We’re working to connect with our customers in an incredible new way.”
While we have yet to see the full potential and utilization of emerging tech such as AI, AR and VR by brands, many are not only embracing them, but are starting to implement them in various ways.
Will you be at CES? Be sure to catch Susan Panico, SVP of Strategic Solutions, speak on Thursday at 1pm in the Aria all about how AR, VR and AI will reshape music as we know it today.
4 Opportunities Emerging Technologies Unlock for Brands
Read the full post from Jessica Groopman here.
Be sure to follow #PandoraCES to join the conversation!