Audio advertising insights

Digital Audio vs... is your data-driven guide to comparing digital audio to tried-and-true marketing media. We show you digital audio's powerful punch when compared to TV, AM/FM, CTV, and social media—one medium at a time.

Audio is culture, and SXM Media is at the center of it all. Browse our interactive Culture Trends Report and learn how Pandora, SiriusXM, and our podcast network impact pop culture.

Your audience is listening to podcasts—and we’ve got the proof. Explore our top five podcast genres and the personas who power them in a fun-yet-informative report that will keep you scrolling for more.

Ready to take on podcast advertising, but not sure where to start? The Ultimate Podcast Advertising Workbook is your step-by-step guide to how to build, plan, and execute your first campaign.

You know your industry, we know our listeners. Download The Advertiser's Guide to the Holidays for an actionable checklist on how audio can help you approach the shifting shopping landscape.