Unlocking the Influential Power of Black Consumers

African Americans are a major force in every aspect of American culture, from music to sports, to politics and entertainment. Not only that, but this community also represents $1.2 trillion dollars in spending power annually. We sat down with the co-CEO, McGhee Osse, and Creative Director, Lewis Williams, at the leading multicultural agency, Burrell Communications, to discuss this powerful audience and what it takes to connect with the African American consumer.