Welcome to our Power of Audio Podcast. This episode is part of the Soundcheck series, our commitment to taking time to tune in to the current moment. We’re checking in with the music industry, to hear thoughts, concerns, ideas, predictions, and more.

In today’s podcast, J1, Head of Hip Hop Programming at Pandora, chatted with Arnold Taylor, CEO of South Coast Music Group about the state of the music industry. Arnold Taylor got his start in a record store, and developed not only a love for music, but a keen interest in the marketing and business behind-the-scenes. After working his way into DJ’ing, he started his own label, and has signed some serious talent since.

The entertainment world is changing — tours have been cancelled, events are going virtual, and online presence is a must. But Arnold has some thoughts on how brands and artists can make things work. Take a listen to hear more about how he finds talent, the importance of a strong mentality, and what new opportunities are on the horizon.

Executive Producer: Jocelyn Hudak Editor: Ciara Fanlo Host: J1